The Wall Street Journal
Jennifer Nichols and My Wedding Favors were featured in the February 1, 2005 edition
of the Wall Street Journal, as part of the newspaper’s ongoing Case Studies profiles
in innovative business strategies. The paper praised Nichols’ willingness to listen
to customers’ points of view and tastes, and for using that feedback to build the
online site into a leading retailer of
unique wedding favors. Citing the company’s quick decision making and ability
to rapidly and confidently embrace the latest in marketing strategies, the paper
offered My Wedding Favors as a model of successful online drop shipping and retailing.
The company, the Journal said, was an ideal example of “taking an experimental business
and recasting it into something bolder.”
Entrepreneur magazine took notice of My Wedding Favor’s rapid growth in its February
2005 issue. Citing the company’s unusual structure – its physical facilities were
located in Georgia, Alabama, and partly in India – the magazine praised company
CEO Jennifer Nichols’ skill in coordinating business communication among three distant
locations. The secret, Nichols says, lay in creating a two-way channel of dialogue
between entrepreneur and employee expectations.
Since 2005, My Wedding Favors has
consolidated its business office and warehouse, and have continued to experience
explosive growth in marketing the best and most
unique wedding favors available online.